Eight Eleven's Creative Director / Chief Operating Office & Co-Founder, Aaron McLean, will participate in a panel discussion at GoodCompany Group on Thursday, June 14, 2012, alongside the Director of Sustainable Marketing at Johnson&Johnson and Garrett Melby, Founder & Managing Director of GoodCompany Group Ventures Program. The panel will facilitate dialog between industry experts in entrepreneurship, marketing, product strategy, sales and business development and GoodCompany Group's 2012 portfolio companies. The focus of this panel, during week two of GoodCompany's intensive program, will be developing actionable customer value proposition messaging for each of the twelve portfolio companies. A list of GoodCompany Group's 2012 portfolio was noted on Technically Philly, here. GoodCompany Group provides an intensive three-month program which addresses strategic challenges faced by entrepreneurs. Together, the class builds a robust commercial strategy to implement and scale each entrepreneur's vision for social innovation.
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